The term “search engine optimisation” is mentioned a million times every day in discussions about building online presence and internet marketing. It’s not a stretch to say that you are quite familiar with it. As someone who handles your business or company’s internet marketing campaign, you know for a fact that SEO is something you cannot afford to ignore. Right after building a website to showcase your brand or company, the next crucial step is to incorporate an effective SEO – www.readysetseo.com.au strategy to ensure that the site gets a favourable ranking in the search engines and to increase traffic.
But while you already have a comprehensive list of things to do to come up with a successful campaign, be reminded that there also are several mistakes you must be wary of committing. You should avoid making these errors at all costs if you do not want your investment in an SEO campaign to go to waste.
1 – You keep on producing and posting duplicate content.
One of the things you never should do in any internet marketing campaign, including that of SEO, is using duplicate content. Duplicate content refers to the same content you use in more than one page or URL within the same or separate domain. The thing with duplicate content is that search engines like Google will be confused about which content to index. If you use duplicate content, there is a chance that your site will be penalised by the search engines or your web pages will not show up in the search results.
2 – You forget about content marketing.
Be reminded that even if you think you know enough about SEO after reading lots of stuff and undergoing training several years back, you still have a lot to learn today. The reason is that much has changed about SEO – www.readysetseo.com.au in the past several years and changes are consistently being incorporated as we speak. One of the mistakes a lot of people make in SEO is that they think that after doing onsite optimisation and link building, the job is done. However, you need to incorporate a comprehensive and effective content marketing strategy to push content to multiple platforms and eventually link them to your site.
3 – You end up with inferior site design and structure.
You likewise cannot afford to focus on many other internet marketing strategies without first coming up with an intuitive and user-friendly web design and structure. You see, SEO is involved in creating an effective layout for your website, which incorporates things like keyword selection, the use of the right images, relevant content, and links. Do not expect to have your site listed on top of search engine results pages without an excellent design and structure.